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Free tools
Free tools for working with creators
Each one runs a specific calculation, right away, with no account to create. They are the same operations we run internally — the ones a spreadsheet would handle, and that nobody should have to rebuild every time.
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Instagram engagement rate calculator
Enter followers, likes and comments, and the rate appears. More usefully, the page explains why three people can quote three different rates for the same post without any of them being wrong.
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TikTok engagement rate calculator
Likes, comments, shares and saves, divided by followers. More usefully, the explanation nobody offers: why this figure sometimes climbs past 100% on TikTok, and what you should read into it when it does.
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Influencer rate calculator
Type in a base fee and the add-ons under discussion — usage rights, exclusivity, a volume discount — and the tool builds the total while showing every line. Nothing is pre-filled, and not one amount comes from us.
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Influencer campaign ROI calculator
Enter what the campaign cost and what it brought in: ROI and ROAS come out side by side, named separately, because a ROAS of 1 is an ROI of 0%. Along with how many sales it would have taken to break even.
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Fake follower checker
Copy five public counters: the comments-to-likes ratio, following per follower and how deep the history goes come out side by side. No score — the page says what to compare each number against, and the seven signals a bought audience leaves behind.
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Read a creator profile
Eight signals to check before writing to someone, with three possible answers each: seen, absent, not sure. The tool keeps track of what you have not looked at yet — which an article cannot do.
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Find similar creators
Enter a handle and its platform: we list the creators whose content sits closest to theirs, from closest to furthest. No score and no percentage — the page says what the list proves, and what it does not.
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Coming next
Lists by niche and platform — “French-speaking food creators on TikTok” — with real profiles and their dated measurement. That is the next one. It will be announced here once it works, not before.