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What our own data shows

We publish what we can prove with our own data, along with the method and the limits. When we don’t have a number, we say so instead of borrowing somebody else’s.

• Published September 27, 2026

  How to find micro-influencers in your niche

  A hashtag is not a niche. Five steps to find creators with human-sized audiences who really cover your topic — and to check that they stay on it.

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• Published September 14, 2026 · updated September 25, 2026

  What Is a Good Engagement Rate for Influencers?

  Published benchmarks divide interactions by followers. We divide by views. Why the two numbers don’t compare, and what to judge a rate against.

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• Published September 14, 2026 · updated September 25, 2026

  How Much Do Micro-Influencers Cost?

  No creator publishes a rate card. How we build a range, what the market reports, and the six things it cannot see.

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• Published September 14, 2026 · updated September 17, 2026

  How to Spot Fake Followers on Instagram

  We score the account, not its follower list. The seven public signals we compute, what each one gives away, and the two rules that refuse to conclude.

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• Published September 14, 2026 · updated September 20, 2026

  BriefBench or Modash

  Both offers axis by axis, every figure with its URL and date. Including what we do not have, and the cases where the other tool is the right choice.

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